Elevating UX With Listening
Good design gets you a sensible starting point. What clients tell you afterwards is what makes it right. In this Event Advice interview, Will talks about using client feedback to shape the platform, and the conversations that changed how it works.
A design team can build something that makes perfect sense on paper and still miss what an event manager actually needs on show day. In this episode of Event Advice, Will talks about the gap between expert design and real-world use, and why client feedback is the thing that closes it.
He covers where those insights come from: a support call that exposes an awkward step, a request that turns out to be useful for everyone, an idea borrowed from an industry that has nothing to do with events. Some of it refines what is already there. Occasionally it changes the direction of the product entirely. If you want to know how listening properly turns into working software, this one is worth watching.