Beyond The Event: Getting The Most From Your Event App

March 28, 2018

We know how hard your event app works for your event. In the lead-up it’s helping you promote the event. During the event it gives your attendees a comprehensive and complete event experience. Immediately after the event it gathers data to tell you what worked and what didn’t.

….but what then?

There’s no need to mothball your event app until the next event, your app can keep on working for you right throughout the year.

Sharing Knowledge

You event app is probably abuzz with chat activity during your event. Direct messaging, forums, group discussion and activity feeds will all facilitate a vibrant exchange of ideas and connections around session topics and industry trends.

But there’s no reason conversations need to stop once the event doors close. Encouraging event app users to keep talking is a great way to prolong attendee engagement and build communities.

How to do this:

1.Introduce event related, but not necessarily event specific, topics that will inspire discussion for months to come.

2.Timely and discussion worthy industry development? Drop it into the chat platforms and use push notifications to alert participants to a new topic discussion.

3.Think of issues where an attendee would want to leverage their peer network for help or assistance

4.Set-up meeting hubs where mentor-to-mentee connections can flourish.

5.Monitor discussion so topic activity isn’t too busy or too slow. If a discussion thread has run its course think about posting a quick poll to gauge   concluding opinion then post results as an email update or SMS alert.

Building Connections

Networking at events is an art. Chatting with a potentially important contact over canapés is great – unless you miss the chance to exchange details and never see them again.

The event app makes connecting easy thanks to messaging platforms and in-app profiles. But what if you catch a name but miss the contact details? Or an opportunity arises post event and your attendee remembers a great person to connect with?

CrowdComms event app maintains chat threads after the event closes. This means attendees can hook back into key conversations to keep connections current.

Pro tip: Driving attendees back to the app to access contacts means they are likely to access additional app content, so make sure to keep your content up to date and engaging.

Multi-Event App

If you have a multi-event schedule it’s likely you’ll want your attendees to support your events throughout the year.

A multi-event app is the ideal way to communicate upcoming networking and knowledge sharing opportunities. Use an event calendar or individual apps within your multi-event app to make registration easy, see who else is attending and start engaging with fellow participants before the event even starts.

Using a multi-event app in your overall event strategy is a great way to let attendees know of other opportunities for them to meet their new network in person.

By leveraging an event calendar, or using individual apps for each event, within your multi-event app you can give attendees:

1.Easy access to register

2.A view of who else is attending

3.Participation opportunites

All before they walk in the door.

Pro-tip: Start the connection build from day 1!

Make sure your event community has all the tools it needs to build a great set of connections from the day you launch your event technology.

Have your group discussions ready to go, use alerts to send updates and have timely app content that will engage and enthrall your attendees.

Attendee engagement is critical. Show them that the app is an integral part of the pre-event and event experience  – plus the benefits it will bring to their on-going networking and knowledge sharing.