Background
The Stroke Association, a distinguished charity, is committed to aiding stroke survivors and their carers through specialised support, impactful research, and extensive information on the illness. The Stroke Association engage in fundraising and advocate for those affected by stroke and their families, empowering them to rebuild their lives.
The Stroke Association partnered with CrowdComms to organise the UK Stroke Forum, the UK’s most significant and largest multidisciplinary gathering of stroke care professionals. The forum’s mission is to create a space where professionals and researchers in stroke care can exchange knowledge, innovation ideas, and best practices, all with the shared goal of enhancing the quality of care for stroke survivors.
Event Goals
The partnership set out to deliver measurable results across app adoption, attendance, exhibitor engagement and lead generation.
- Event app utilisation: an 85% adoption rate for the dedicated event app
- Record-breaking attendance: 1,800 professionals, surpassing the pre-COVID figure of 1,400
- Exhibitor expansion: a substantial increase in exhibitor interest and attendance
- Lead generation success: 2,735 leads captured during the event
Challenges
- Budget constraints: as a charity, the organisation needed to minimise expenses while maximising impact
- Delegate management: managing a large volume of delegates with registration and badging
- Surpassing expected numbers: the event had to adapt to a higher-than-anticipated increase in delegates
- Exhibitor support: providing tools for exhibitors to capture leads effectively
Solution
Event app: a bespoke app providing a seamless and interactive experience
Onsite registration and badging: efficient registration with immediate badge printing
Max kiosks: nine kiosks strategically placed for registration, information, and lead capture
Lead capture enhancement: prioritised enabling exhibitors to capture leads effectively
Outcome
The collaboration achieved record attendance of 1,800 delegates, an 85% event app adoption rate, a significant increase in exhibitor engagement, and 2,735 leads captured. The strategic implementation of technology, an onsite support team, and a refined lead capture process facilitated a seamless experience.