Event Goals
- Deliver a fully branded, custom designed website
- Build a comprehensive ticketing solution with variable attendee and purchasing options
- Create a standalone event app available in both the Google and Apple online stores
- Ensure each element was experienced as part of a seamless, single offering
Challenges
- Registration and ticketing required advanced customisation, including different attendance options, multiple payment methods, and integration into a user-friendly, content-rich registration website.
- Event organisers needed a fully customised on-site badge printing and check-in system that could handle high volumes smoothly and professionally.
- Delivering a consistent and immersive brand experience across the registration site, mobile app, and event materials, including support for custom fonts, branding, and domain, was essential but resource-intensive.
- The event required robust engagement tools such as alerts, push notifications, personal schedules, and QR-based gamification that could adapt to changing needs and maintain attendee interest across sessions and locations.
- Despite internal organisational change, the digital solution needed to support complex coordination, bulk content uploads, and feature management, requiring close collaboration and consistent project leadership from the CrowdComms team.
Solution
CrowdComms developed a fully branded, content-rich registration site tailored to the event’s complex ticketing needs, supporting partner attendance options, flexible payment methods, and integrated app functionality for a seamless user experience.
Reliable on-site badge printing and check-in solutions, including QR code scanning, ensured smooth and professional entry management for up to 1,000 attendees.
A custom mobile app was designed and delivered, featuring personal schedules, session bookings, attendee messaging, gamification such as a scavenger hunt, and gala dinner table assignments, reinforcing brand identity while enhancing user engagement.
CrowdComms maintained continuity with dedicated project management, bulk data handling, regular check-ins, and a three-person on-site team ensuring smooth event execution.
The team enabled effective attendee communication through alerts, push notifications, and email campaigns, while also delivering training and guidance so the Thrive 25 team could manage updates, imagery, and app edits independently.
Outcome
A strategic milestone for Lendi Group, Thrive 25 demonstrated what is possible when vision, technology, and execution align. With nearly 1,000 attendees and a clear focus on the future of mortgage broking, the event set a new benchmark for integrated, immersive experiences. CrowdComms played a critical role in bringing this vision to life, delivering a seamless digital solution that connected every stage of the attendee journey, from ticketing and registration to content access and real-time engagement. By overcoming complex challenges with tailored solutions, CrowdComms empowered Lendi Group to provide a premium, branded experience that matched the ambition of their Thrive 25 vision.