Retail Jeweller Festival 2025

Retail Jeweller Festival 2025

The Retail Jeweller Festival 2025, organised by emap Publishing Ltd and hosted at the Leonardo Royal Hotel London Tower Bridge, brought together industry leaders, enthusiasts, and exhibitors in a celebration of innovation and craftsmanship. With an increase in attendance and seamless event management, the festival demonstrated how a well-integrated technology partner like CrowdComms can elevate event experiences.

Badging Registration Lead Capture

71%

Conversion Rate

20%

Increased Attendance

emap Publishing Ltd event

Event Goals

  • Ensure a secure event environment by requiring all attendee badges to feature a photo, seamlessly integrating photo collection into the registration process.
  • Simplify event management for the organising team, while addressing unique security needs.
  • Increase attendance rates and improve overall participant experience.
  • Provide exhibitors with effective tools for engagement, such as lead scanning.
  • Offer a seamless and straightforward platform for badge customisation and on-site operations.

Challenges

  • Managing photo collection from attendees who did not upload a headshot prior to the event, without causing delays or compromising the security protocol.
  • Managing seamless communication with a large number of attendees across the entire event.
  • Ensuring the event platform was user-friendly and accessible for all participants.
  • Coordinating real-time technical support to handle unexpected issues during the event.
emap Publishing Ltd platform

Solution

Event Badge Customisation Software: Using CrowdComms’ user-friendly CMS and customisable badging software to allow pre-event photo uploads, the organiser could create their own badge designs with ease. By providing access upfront, they were able to experiment and finalise badges efficiently.

Streamlining Headshot Integration: CrowdComms provided an on-site camera setup, which while efficient, can be further enhanced with iPad-based solutions for live uploads. Our onsite team efficiently captured and printed live headshots for last-minute attendees, ensuring a smooth, secure, and consistent badging process.

Exhibition Support: The lead scanning app worked exceptionally well for most exhibitors, with CrowdComms’ team troubleshooting any issues quickly on-site.

Dedicated Customer Service: From onboarding calls to real-time assistance during the event, the CrowdComms team ensured all stakeholders had their needs met. Personalised support, particularly from Ben and Rich, stood out.

Frequently asked questions

A mobile event app is a mobile or web-based application that supports event attendees with agendas, engagement tools, content, notifications and interaction.

The best event app depends on your goals. For engagement-led events, specialist mobile event apps often outperform all-in-one platforms.

Attendees use event apps that are intuitive, interactive and relevant to their experience. Are event apps dead? Definitely not.

Yes, modern event platforms support in-person, hybrid and virtual attendees through mobile and web-based access.