Background
The King’s Fund is an independent health and social care think tank with a clear remit: to improve health and social care in England. Its work spans policy, leadership development and organisational support, with events playing a vital role in bringing people together across the system.
From senior government officials and frontline clinicians to charities, local authorities and those with lived experience, The King’s Fund convenes diverse audiences to share insight, challenge thinking and drive meaningful change. With trust at the heart of its mission, the experience surrounding each event matters just as much as the content itself.
Event Goals
When reviewing event technology partners, The King’s Fund knew exactly what they were looking for and what they wanted to avoid. Previous supplier experiences had been stressful, time-consuming and damaging to team morale.
- Following a rigorous tender process involving a cross-organisational working group, CrowdComms stood out not just for its technology, but for its approach.
- At a time when many platforms were over-promising and rapidly experimenting, CrowdComms offered clarity, honesty and a clear roadmap, laying the foundations for a trusted, long-term partnership.
Challenges
- Platforms that were difficult to manage and added unnecessary stress
- Overly complex solutions that overwhelmed teams and audiences
- Limited responsiveness to feedback and improvement requests
- A lack of confidence when delivering high-stakes virtual events
Solution
From the outset, CrowdComms worked closely with The King’s Fund to understand its audiences, pressures and priorities. Feedback was actively encouraged and, where appropriate, acted upon, creating a genuine sense of collaboration.
CrowdComms supports The King’s Fund across both in-person and virtual events, providing a flexible set of tools that are easy to manage, reliable under pressure and adaptable to changing event formats. The platform enables the team to deliver a consistent, professional experience for delegates while giving organisers confidence and control behind the scenes.
A major organisational rebrand highlighted the platform’s flexibility. Within a week, the events team was able to fully update the look and feel of its event apps without additional support, ensuring brand consistency across all touchpoints with its audience.
CrowdComms virtual event and broadcast capabilities have supported The King’s Fund through changing event formats, providing confidence and stability even in complex live environments.
Built-in analytics help the team understand attendee behaviour and engagement patterns, enabling smarter decisions and more focused use of time and resources.
Seamless integrations with tools such as Eventbrite, Dotdigital and CRM systems reduce manual work and ensure reliable data flow across the organisation.
Outcome
Today, CrowdComms enables The King’s Fund to deliver events with confidence and consistency, while giving the events team the freedom to focus on creativity and improvement rather than firefighting. With CrowdComms, the team saves time, reduces stress and can rely on a platform that feels professional from the moment delegates log in. For The King’s Fund, CrowdComms is more than an event technology supplier. It is a trusted partner that understands the responsibility that comes with convening complex audiences around critical issues in health and social care. Nearly six years on, the relationship continues to grow, grounded in trust, accountability and a shared commitment to delivering exceptional event experiences.