Background
The International Agency for the Prevention of Blindness (IAPB) is a leading force in global eye health advocacy, known for orchestrating impactful campaigns like World Sight Day and initiatives such as 2030 In Sight. In their quest to elevate eye health as a fundamental right, IAPB partnered with CrowdComms to host the 2030 In Sight event, bringing together 660 experts and advocates from around the world. The collaboration aimed to launch the next phase of the 2030 In Sight Strategy, foster collaboration, and equip attendees with essential resources through a dynamic event experience.
Event Goals
- Launching the next phase of the 2030 In Sight Strategy with a focus on eliminating avoidable sight loss
- Facilitating connections and collaborations among over 400 experts, partners, and advocates
- Providing attendees with expert-led sessions, interactive workshops, and practical tools
- Creating a diverse event experience with flexible networking and personalised learning journeys
- Raising global awareness and inspiring a movement prioritising eye health as a fundamental right
Challenges
- Maximising exhibitor and sponsor reach through both physical and virtual presence
- Streamlining networking for in-person and online attendees
- Enhancing online engagement with interactive features for livestream delegates
- Promoting sustainability through a paperless event approach
Solution
Hybrid Marketplace for Increased Participation: CrowdComms’ exhibitor and sponsor profiles, chat, and business card features created a virtual marketplace, allowing global delegates to engage with exhibitors seamlessly.
Streamlined and Paper-free Networking: Online networking and business card scanning technology facilitated enhanced connections without the need for physical business cards.
Improved Online Delegate Experience: CrowdComms’ online registration and livestream capabilities ensured smooth last-minute registrations, efficient data collection, and insights into popular sessions.
Comprehensive Support: CrowdComms provided continuous remote support, ensuring a customised and smooth-running event across time zones.
Outcome
The collaboration between IAPB and CrowdComms for the 2030 In Sight event marked a significant milestone in eye health advocacy. Through innovative technology and tailored solutions, CrowdComms helped IAPB achieve its goals, overcome challenges, and drive global action in prioritising eye health. The event not only showcased key milestones in the 2030 In Sight Strategy but also set a new standard for hybrid events in the advocacy space.