Background
Hanson Wade is a globally recognised event company specialising in high-quality, sector-specific conferences. Their focus spans pioneering life sciences, technology-augmented industries, and transformative HR practices. They excel at creating bespoke events tailored to their clients’ needs, ensuring impactful knowledge-sharing and networking experiences.
In partnership with CrowdComms, Hanson Wade leverages advanced event technology solutions, including apps, hybrid streaming platforms, and innovative badging kiosks. This collaboration has underpinned the success of several key events, including the renowned Advancing Prefabrication conference.
Advancing Prefabrication is North America’s leading conference focused on prefabrication and manufacturing innovations across the architecture, engineering, and construction sectors. The event welcomed over 1,000 attendees at the Phoenix Convention Center in Arizona. Over four days, participants engaged in seven tracks of specialised educational content, hands-on workshops, and facility tours.
Hanson Wade aimed to foster collaboration and share cutting-edge insights, emphasising a blend of expert knowledge dissemination and networking opportunities.
Event Goals
- Facilitate high-quality networking opportunities and foster professional connections within the industry.
- Deliver up-to-date, actionable insights in prefabrication and manufacturing.
- Maintain an environmentally conscious approach to event organisation.
- Ensure operational efficiency and provide an excellent attendee experience.
Challenges
- Complex event coordination: managing over 1,000 attendee registrations with minimal delays and implementing dynamic updates to the agenda without causing disruptions.
- Sustainability transition: moving from paper-intensive processes to digital solutions.
- Networking facilitation: addressing varied attendee preferences for in-person and digital interactions.
Solution
Eco-friendly event app: provided real-time updates and a centralised digital hub for event information, and supported networking and meeting bookings, offering attendees diverse ways to connect.
Efficient registration with badging kiosks: delivered seamless check-in experiences with contactless technology, and created professional, branded badges, enhancing attendee engagement.
CrowdComms’ expertise: ensured smooth operation of hybrid streaming, networking tools, and kiosks, and delivered proactive support to tackle challenges quickly and efficiently.
Outcome
Hanson Wade’s partnership with CrowdComms for Advancing Prefabrication demonstrates a successful fusion of innovation, sustainability, and operational excellence in event management. By leveraging CrowdComms’ event technology solutions, Hanson Wade delivered a seamless attendee experience, supported meaningful networking, and achieved significant sustainability milestones. This collaboration not only elevated the conference but also established a model for the future of events in high-growth, high-impact sectors.