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Why Registration Kiosks Will Transform Your Event

What does a traditional event start look like?  Attendees standing in long lines? Time consuming manual registration processed by lots of event staff? Trestle tables lined with badges and lanyards? Paper! Heaps of paper?

Till now, the start of most events has been a process; get people through the door and into the event without incurring (too much) time and frustration for organisers and attendees alike.

We believe first impressions count. It’s why CrowdComms Australia is thrilled to announce the arrival of its self-printing registration kiosks.

Now the start of your event can be an experience rather than a process!

Let’s Take a Look

CrowdComms registration kiosks are fully customisable and beautifully designed.  Whether you’re running a small networking function, an international conference or exhibition, our self-printing registration kiosks will deliver an engaging and efficient experience to your attendees. Plus you’ll get that all important ‘wow factor’ that will set your event apart.

Digitally enabled, our kiosks allow your guests to check-in and self-print their event badges in moments. You can manage pre-event and onsite registrations.  Attendees who turn up on the day can register for the event and print their badge via the kiosk.

A fast check-in means less time spent waiting in lines. Plus, you can have as many or as few kiosks as you need (our experienced team can help you work out exactly how many kiosks will be right for your event). No more over-stretched registration staff trying to service eager attendees who are keen to get started.

How Do They Work?

Ready and waiting from the moment your guests arrive, CrowdComms registration kiosks are configured via a single digital platform.

Spot a typo? Need to change an item detail? No problem. Updates can be made in real-time via the digital platform.  Plus, if attendees lose their badge during the event they can return to the kiosk where our team will help them re-print their badge in seconds.

In addition to the intuitive administration, the kiosks allow you to monitor foot traffic and attendee flow as it happens.

Valuable Returns

A clever and engaging start to your event is sure to boost positive word-of-mouth and generate some serious feel-goods in your attendees.

The kiosk’s customisable design also gives sponsors a new and prominent space to showcase their brand. With plenty of branding options available, sponsors will be delighted by the opportunity to connect with each and every attendee right from the very start of the event.

Wait…there’s more!

While the kiosks deliver a whopping ‘wow factor’ as a standalone feature, they are even more powerful when used in conjunction with our event app.    The data collected by the app is seamlessly transferred to the event app which means sponsors can scan badges for lead capture.

Attendees can also scan their badges as they enter event sessions, which allows for comprehensive attendee tracking.

Want to get your next event off to an amazing start? Contact us NOW!

 

Case-Study: How Interactive Mapping Makes Event Navigation Easy

The Event

Farm World 2018.  Attracting over 55,000 visitors and more than 800 exhibitors, this four day event is a must-attend for anyone interested in growing, raising and harvesting.

The event is renowned for its forward thinking focus. Attendees can see the latest in equipment and technology, learn about sustainable gardening and connect with experts.

Where In The World

Lardner Park, Victoria, Australia.

Hosting over 120 events per year, Lardner Park supports a diverse range of celebrations and conferences. Whether they are holding weddings or music festivals, business functions or exhibitions, Lardner Park has a commitment to making a positive ethical and environmental impact.

Event Challenges

Event organisers needed an event app that would help visitors navigate the large event site quickly and easily.  With a huge range of diverse attractions and information stands, visitors needed an information source that would be simple and clear to use.

Event Tech Solution

Our biggest challenge was working with the sizeable event details.  With so much information to include we had to make sure everything was easy to locate, both within the app and the event itself.

Searchable Format

Breaking the event down into distinct categories (e.g. equestrian expo and exhibitors) we then organised the relevant detail so it was clear and ‘searchable’.

Each exhibitor app entry included map location details, plus a handy bookmark feature that would allow attendees to flag which exhibitors they would like to visit during the event.

Interactive Mapping

The Farmworld app was one of the first to use our wayfinder interactive mapping. The extent of the site meant getting around could be a challenge.  To help visitors get from A-to-B, we built an interactive map that would show app users the route they needed to take.

Takeaways: 

1.For large and complex events, breaking event information down into definable categories makes a big difference to attendees’ event experience.  For example, if you have a car exhibition, showing detail by vehicle make and model will enable attendees to see exactly what they want.

2. Always plan your event app with the user experience in mind. What challenges does your event present to attendees (e.g. location size, agenda complexity)? How can your event app help manage those challenges? Interactive mapping, agendas and real-time updates are all features that can turn the complex into the straightforward.

3. Allow plenty of time to collate your data for the app. Large events in particular will need a reasonable lead time to get the information together so the app can be launched ahead of the event kick-off.

What They Said

“Very happy with CrowdComms service and support.”

Josh Last, Lardner Park

 

 

 

New To The Team: Nikki Gittins, Operations Manager

Our people are the heart of our business. Everything we do is thanks to the talented and passionate folk in the CrowdComms team who work tirelessly to deliver awesome event tech solutions to our amazing clients.

CrowdComms is constantly on the look out for outstanding individuals to join the team. Our talent scouts in Australia had their eye on Nikki Gittins for a while. A long-standing Project Manager at Apple, Nikki had an impressive market reputation for diligent and creative project management skills. Coupled with tech smarts, great work ethic and sound leadership, we knew Nikki would be the perfect fit for us. 

So, when Nikki was looking for a fresh challenge with a nimble, forward thinking tech organisation, we made it our mission to get her on board as our new Operations Manager.

Let’s meet her!

Hey there Nikki! Welcome to the team: 

Hey there too!  I’m Nikki Gittins, originally from the UK (southern part) but have been in Australia for over 18 years now.

What made you move to Australia?

I was very keen to see more of the world and I reached a certain point in my life where it was a good time for me to take a bit of a break. I decided to pack everything up in the UK and get my working VISA in Australia, that was 18 years ago and I never went home! 

Tell us about the highlights of your 20 years’ in tech and project management: 

Wow 20 years!  When you say it like that it sounds like a really long time but it feels like it went by like a flash. 

When I left university, I started working in the airline industry which is where I first got involved with IT and project management.

From there I went to work for Dell in Australia. It was a disruptive time because Dell started the off-shore call centres in India. I was sent to India to set up the call centres’ back office systems. I was there for nearly a year, by myself as the first person from Australia Dell to go to India and set up our business there. 

After this adventure, I came back to Sydney and needed a change of environment and went to Apple. I started off in their professional services team and set up their project management office. Apple is such a dynamic company and you know that whatever you’re learning now is going to be different within 6 months. I was there for eleven years. I spent a lot of time overseas, including time in Singapore, China and the US.

It was great being part of a global team and I made lots of connections in the US, but after a over decade at Apple I was hungry for a different experience in a smaller organisation.

We’re so glad you chose CrowdComms! What’s your impression so far?

It’s dynamic and growing very quickly! 

I’ve joined at a point when the business is expanding fast and the systems need to evolve at the same rate.  It’s a case of understanding what the needs are and then building appropriate processes, resources and systems. 

It’s fun, it’s young and it’s a good team to be a part of. It’s great to be able to make a difference within the team and optimising processes.

With all the secrecy around Apple, a lot of people weren’t privy to new product details and therefore a lot of things were out of your control. You couldn’t influence these things and just had to accept it, whereas at CrowdComms there is an opportunity to influence everything, work hard and contribute to exciting new services and solutions.

What specific skills will we see you implement at CrowdComms? 

There is methodology that I’ve used in previous roles that I will implement, for instance analysing process, managing priorities and resource allocation. 

At Apple I learnt to map everything out, so getting clarity how everything works from A to Z.  This really helps to address and quickly highlight where things could be breaking down, needs help or where the priorities are.  It’s also good to draw on that and to visually show people how the business is operating i.e. if we make this change here, then this will be the result.

What goals will you be kicking at CrowdComms?

I want to help the business continue to grow by ensuring our production team stays effective, efficient and responsive. 

This will make sure clients return to us event after event, which is a great story for our sales team to tell when they’re talking to prospective clients.

What are things do you like to do besides work? What makes you happy and gives you positive energy?

I have a 5-year-old daughter, so doing personal stuff is a bit more limited. In my spare time, I do like to go to the gym. I like to go bush walking, hang out with friends, dinners, go camping, drink wine. I want to learn to swim properly this year, to be able to do proper breathing and the crawl. I want to do the Manly to Freshie swim. That’s my goal for the summer. 

Finally, tell us something about you we don’t know!

My current home hobby is making Kombucha and while I was doing this it made me interested in chemical processes and brewing things. Beer might be one of my new projects soon!

CrowdComms Event App Featured At The ASEAN Summit

In March 2018, Australia hosted its first Summit with the Association of Southeast Asian Nations (ASEAN).  The Special Summit included Leaders of  the Member States and the Secretary-General of ASEAN.  The importance of the event and its significance in terms of future relationships was recognised by the Australian Government,

“The Special Summit will mark a new era in our partnership. It will build on our deep legacy of economic cooperation, political dialogue, and the natural interweaving of our people to establish a contemporary, outward-looking partnership for the rapidly changing world we live in.”

CrowdComms was thrilled to help the Summit Taskforce stage the Leaders’ Summit (the centrepiece of the Special Summit) and the Business Summit.  The latter being  a series of key business focused events that formed part of the lead-in to the Leader’s Summit.

The Summit Taskforce comprised of government special advisors charged with organising the event.

One Portal, Multiple Events

The Special Summit needed separate event apps that would support each indiviudal forum but sit within a single branded portal.

With attendee connections and information exchange a high priority, the event app had to support networking, activity feeds and interactive session details.

The Events 

The Business Summit complemented the initiative’s objectives by providing specific forums to foster trade opportunites, knowledge exchange and regional prosperity.

The CEO Forum and SME Conference gave focus to economic integration, supply chain and export opportunites amongst other important issues.

The Leaders’ Summit was the focal event. This was where ASEAN leaders came together to discuss challenges and opportunities relating to economic prosperity, security and people.

Specific Challenges

Security and Confidentiality

Given the nature of the event, adherence to the Taskforce’s confidentiality agreement was paramount. Each CrowdComms team member working on the project signed the necessary documentation.

Within the office we isolated the event project team in designated spaces so event discussion could take place freely and without risking innappropriate disclosure.                                               

Onsite Support 

As a major first time event the Taskforce had to make sure every event element was properly established and executed.  The Taskforce therefore required onsite technical support for the duration of the event app build. 

CrowdComms provided onsite technical expertise courtesy of our experienced production specialist, Alex Heath.

Over a period of 3 weeks, Alex spent time with the Taskforce in Canberra to make sure the event app functionality and user exerience was perfect and ready to launch at the first event.

Responsive Build

A week before the Business Summit launch, the Taskforce made a decision to include an appointment booking feature within the event app. This would mean attendees could book specific times with exhibitors to ensure a smooth and steady visitor flow.

CrowdComms built the required feature within the timeframe, making sure it was fully tested prior to launch.

Successful Outcome

The pre-event work and collabration ensured that the portal and its event apps supported the specific requirments of every event.

CrowdComms facilitated the meeting and scheduling of the SME Conference, which included 400 meetings scheduled with 14 different governing bodies.

The CEO Forum app connected influential CEOs from Australia and ASEAN and supported discussions around business opportunities and best practices regarding ASEAN market engagement.

For the Leaders’ Summit we ensured the event app would provide detailed information about the day’s agenda.  Attendees could access information regarding security and the biographies of the Leaders of Member States.  Additional useful information was stored and made available to support staff who would manage each Leader’s personal itinerary.

Key Promotion 

Australia’s Prime Minister, the Hon. Malcolm Turnbull MP, included the event app as part of his welcome speech.  The introduction provide to be a powerful useage prompt and ensured nearly 1,000 people accessed the app.

What They Said 

“On behalf of the ASEAN-Australia Special Summit Taskforce I would like to extend my sincere gratitude to CrowdComms. CrowdComms played a pivotal role to providing a positive experience to our invited guests.

In particular I would like to recognise the excellent work that Alex Heath and Vanessa Bishop undertook in supporting the Taskforce and our events, as well as their support staff. The team showed the highest levels of professionalism and were wonderful to work with throughout the engagement period. The Prime Minister commented quite favourably on the event app which reflects on the diligence and extensive experience of your team.” Louise Perez, Head of Operations – ASEAN Taskforce

Position Vacancy: Production Support Specialist

We’re looking for a motivated tech enthusiastic who will help our clients produce amazing events.  Are you the Production Support Specialist we’re looking for?

A Bit About Us:

CrowdComms is changing the way attendees experience events. We deliver everything an attendee needs to know straight to their smartphone or tablet.

Clients such as eBay, CBA and Domino’s Pizza, plus some of the biggest conferences and associations, use CrowdComms to enhance the attendee experience at their events.

Thousands of event planners and millions of attendees use our event apps across the globe. We get a kick out of offering market-leading support and making our clients and app users smile.

The Opportunity:

This is an opportunity for an enthusiastic and experienced production specialist to join CrowdComms as an Production Support Specialist.

We need a passionate, fun and outgoing individual to be part of a dynamic team. You’ll educate others about technology, build relationships and continue to grow CrowdComms’ international client base.

Join CrowdComms and help change the way the world meets and learns at live events.

The Low Down:

As a part of the the CrowdComms’ Sydney Production Team you’ll work with the Sales team, Developers and Designers to manage and create end-to-end event app solutions.

You’ll connect with our amazing clients and support them throughout their event lifecycle. You’ll proactively manage the development, the delivery of the app solution and even have the opportunity to attend the event and see your work in action onsite and make sure they are a success.

Specific activities will include:

  • Capture client requirements and establish a production project plan
  • Liaise with key stakeholders and manage the project deliverables
  • Maintain clear lines of communication with the client with regards to the app build process
  • Conduct application training with clients – online or face-to-face
  • Manage a portfolio of projects of varying size and complexity
  • Ensure every app goes through the company Quality Control (QC) process
  • Attending events as and when required; typically to provide an app concierge service as well as working with the event AV team to facilitate elements such as Live Polling and Q&A
  • Managing all client data in accordance with GDPR legislation

A Bit About You:

Think you’ve got what it takes? Here are some of the awesome qualities and skill-sets you’ll demonstrate:

  • Project management experience, preferably in a production environment
  • Meticulous attention to detail
  • Experience supporting the sales process, including client facing meetings
  • Ability to manage multiple projects at one time
  • Amazing written and verbal communication skills
  • Independent and knowledge-hungry work ethos
  • Love of app technology
  • Working knowledge of Excel and Photoshop
  • Creative thinking, particularly regarding support process improvement
  • Flexible approach to travel (office and external events)
  • Previous client support experience including an empathetic and caring approach to problem solving and helping others

What you will get from CrowdComms:

  • Invaluable experience working for CrowdComms, a brand renowned in the events industry for forward thinking event tech and exemplary service.
  • The opportunity to be part of a young, open-minded and diverse team. Our people are excited to come to work every day and are passionate about what they do and the clients they help.
  • Working in an environment where you will be encouraged to learn everyday in order to enhance your skillset and expertise, and grow as a professional in your field.

Want to make this opportunity all yours? Dazzle us with your resume and covering email here.

Two Partners, One Solution, Amazing Attendee Engagement

We recently announced a market changing new partnership with Brisbane based event tech organisation, Entegy. CrowdComms and Entegy work together to deliver seamless event technology solutions to forward thinking clients.

We’re thrilled with what we’ve achieved together so far.

Read about our work with Australia Post and how we helped them deliver amazing attendee engagement results for their eCommerce Delivery Conference.

The Event

Australia Post held their eCommerce Delivery Conference over two days in February 2018.

The 200 event attendees stayed at the Crowne Plaza Hotel and conference venue in the heart of the New South Wales wine country, the Hunter Valley.

Event Objectives

The eCommerce Delivery Conference included a packed agenda full of sessions, workshops and networking functions.

Senior representatives from Australia Post gathered to share insights and strategies, undergo training and meet with partner organisations.

With a Conference theme of ‘Collaborating4Success’, event organiser Nik Talevski explains that,

“meeting the partners and key collaborators is important to understand how collaboration helps the organisation meet outcomes.”

To facilitate the theme, and encourage active engagment, the Conference featured prizes, networking and engagement games.

Event Tech Solution

CrowdComms worked with Entegy and Australia Post to develop an event tech solution that would deliver an immersive experience for attendees and great engagement stats for Australia Post.

The solution included an event app with live newsfeed, session polls and feedback, badge scanning with achievements and leaderboard. The Entegy Labs team assisted with custom achievements and personalised schedule to create a unique experience.

Outcome

As a result of over 4000 scans between 200 attendees, each event attendee connected with, on average, 20 others.

“The scanning technology received incredible praise. People took the scanning very seriously,” said Nik.

According to post-event data the event app had a fantastic adoption rate of 95%, however, this wasn’t the whole story.

“Some people didn’t attend. I genuinely believe 100% of people attending logged in and used the app,” said Nik.

The gamification element saw 492,993 points awarded! The fun even continued after the event, as Nik explains. “People were still playing the games and chasing the achievements even after the conference was over!”

Nik says the app improved attendee engagement, “without a doubt!” He also commended the design, “it was fantastic, our design team loved using the app.”

Of course behind all great technology should be a great team!  Nik was equally as happy with the CrowdComms and Entegy service and solution, “the team was very helpful and responsive.”

About the Entegy Suite

The Entegy Suite is a powerful event communication and engagement platform.

Flexible mobile and web apps, attendee engagement, gamification and networking tools, live audience polling, Q&A, chat room style discussion, multi-use attendance tracking, lead generation, promotional campaign management and self-serve badge printing kiosk software. All with an easy-to-use management system called The Core.

The Entegy Suite’s modular elements provide organisers with everything needed to empower staff, inspire attendees and reward stakeholders from a single system.

 

 

 

Your Best Event App Notification Strategy

When you need to give your attendees the most up-to-date information, event app notifications and alerts are the go-to communication tool.  Ready to read in real-time they let people know time sensitive detail, such as room changes, speaker swaps and entertainment alerts.

While notifications are a hard working event app feature, did you know you can squeeze even more goodness from these handy pop-ups?

Set and Schedule

Alerts are great for last minute updates, but you can also pre-schedule your notifications.  Think about how they can fit into your event communication strategy.  Do you want to remind guests about the registration process? Or is it important to prompt attendees to complete the post event survey?  Maybe a late afternoon promo of the evening’s entertainment will boost energy levels!

Setting scheduled alerts means you only have to focus on last minute changes that crop up during the event.

Sponsor Messages

Make sure sponsors can maximise engagement opportunities by offering them pre-scheduled event app alerts.  Scheduled messages can include incentives to visit their booth, website links or exclusive promotions.

Not only does messaging introduce added value for sponsors, it is a key feature that differentiates your sponsorship package levels.

Gamification

Keeping event games fueled and fired is another feature in your alert tool kit. Incorporate notifications into your gamification strategy means attendees will be hungry for new alerts!

Schedule notifications that provide passcodes or maybe send out clues as to passcodes can be found. You can also issue updates on how the leaderboard is looking to ramp up the competition.

Targeted Alerts

Are you running a dedicated reception for first-time guests? Do you want to communicate with event speakers? Targeted alerts communicate with specific groups or individuals

This means you can send information to help drive attendee behavior, provide group-specific information and keep your communication focused to bring more value to your attendees and event guests.

Creative Content

Don’t limit your alerts and notifications to just text.  Digital marketers will always include rich content (such as videos and images) in their communication strategy. This multi-layered approach means information is delivered in a variety of formats to grab attention and keep recipients engaged and interested.

Do likewise with your real-time pop-ups.  Whether its sponsor messages or event entertainment info, a mix of formats will focus attendees’ attention where it’s needed.

Think Strategically

Like any communication strategy, your approach to alerts and notifications should be focused, relevant and timely.

Too many notifications will quickly lose recipients’ attention.  Always think about the purpose of the alert. Ultimately each message should bring value and add to attendees’ event experience.

As a guide, one message every few hours is generally a good frequency but this may change depending on event activities and attendee engagement.

 

Does Your Event Have Big Screen Power?

Mobile screens are perfect for the hard working event app. However, while small screens are beautiful, big screens can give your event a powerful boost when it comes to attendee engagement and sponsorship revenue.

CrowdComms Live Display provides an exciting focal point that inform, entertain and unite audience members.

Big Screen Power: Increased Sponsorship Revenue

Live Display screens offer an immersive and attention grabbing opportunity for sponsors.

Provide great ROI for your sponsors by showcasing their brand on the Featured Partners screen. The ability to rotate through multiple images or logos means you can create an equal amount of promotional space for different sponsors.

Big Screen Power: Real-Time Information

While an event is in full swing, attendees’ mobile devices may be tucked away in pockets or bags. Keep people informed of important event changes by communicating via the big screen.

Real-time updates, alerts, notifications and information pushed to the Live Display mean attendees can stay in the loop at all times.

Pro-tip: use the Agenda screen to remind attendees what’s currently taking place and what’s happening next.

Big Screen Power: Amplified Engagement

 

It all happens on the big screen! From social media activity to gamification updates and leaderboards, eyes will be glued to the Live Display for eagerly anticipated updates.

Promote all the smart observations your attendees are making on social media by highlighting key posts and interesting insights.

The Leaderboard screen keeps your attendees engaged with your event games and fuels their (good-natured) competitive spirits!

Pro-tip: if your gaming strategy includes engagement with sponsor stands, don’t forget to include how Live Display will boost game engagement in your pitch to potential sponsors.

Big Screen Power: Smart Content

All this amazing activity has to cost extra time and effort, right? Wrong! Live Display will integrate with your existing event technology.

Live Display retrieves event data from the event app and organises it into sections (gamification, social media feeds etc.) without any manual intervention by the event organiser.

Beyond The Event: Getting The Most From Your Event App

We know how hard your event app works for your event. In the lead-up it’s helping you promote the event. During the event it gives your attendees a comprehensive and complete event experience. Immediately after the event it gathers data to tell you what worked and what didn’t.

….but what then?

There’s no need to mothball your event app until the next event, your app can keep on working for you right throughout the year.

Sharing Knowledge

You event app is probably abuzz with chat activity during your event. Direct messaging, forums, group discussion and activity feeds will all facilitate a vibrant exchange of ideas and connections around session topics and industry trends.

But there’s no reason conversations need to stop once the event doors close. Encouraging event app users to keep talking is a great way to prolong attendee engagement and build communities.

How to do this:

1.Introduce event related, but not necessarily event specific, topics that will inspire discussion for months to come.

2.Timely and discussion worthy industry development? Drop it into the chat platforms and use push notifications to alert participants to a new topic discussion.

3.Think of issues where an attendee would want to leverage their peer network for help or assistance

4.Set-up meeting hubs where mentor-to-mentee connections can flourish.

5.Monitor discussion so topic activity isn’t too busy or too slow. If a discussion thread has run its course think about posting a quick poll to gauge   concluding opinion then post results as an email update or SMS alert.

Building Connections

Networking at events is an art. Chatting with a potentially important contact over canapés is great – unless you miss the chance to exchange details and never see them again.

The event app makes connecting easy thanks to messaging platforms and in-app profiles. But what if you catch a name but miss the contact details? Or an opportunity arises post event and your attendee remembers a great person to connect with?

CrowdComms event app maintains chat threads after the event closes. This means attendees can hook back into key conversations to keep connections current.

Pro tip: Driving attendees back to the app to access contacts means they are likely to access additional app content, so make sure to keep your content up to date and engaging.

Multi-Event App

If you have a multi-event schedule it’s likely you’ll want your attendees to support your events throughout the year.

A multi-event app is the ideal way to communicate upcoming networking and knowledge sharing opportunities. Use an event calendar or individual apps within your multi-event app to make registration easy, see who else is attending and start engaging with fellow participants before the event even starts.

Using a multi-event app in your overall event strategy is a great way to let attendees know of other opportunities for them to meet their new network in person.

By leveraging an event calendar, or using individual apps for each event, within your multi-event app you can give attendees:

1.Easy access to register

2.A view of who else is attending

3.Participation opportunites

All before they walk in the door.

Pro-tip: Start the connection build from day 1!

Make sure your event community has all the tools it needs to build a great set of connections from the day you launch your event technology.

Have your group discussions ready to go, use alerts to send updates and have timely app content that will engage and enthrall your attendees.

Attendee engagement is critical. Show them that the app is an integral part of the pre-event and event experience  – plus the benefits it will bring to their on-going networking and knowledge sharing.

5 Tips To Get 100% Event App Download

It’s hard to imagine an event without an event app. They’re the smart, efficient and cost effective solution to information management and attendee engagement.

But just because event apps are a ubiquitous event feature doesn’t guarantee 100% event app download. Event organisers still need to utilise strategies to ensure attendees access and get the most from their event app.

We’re constantly analysing our high event app adoption events to identify the success elements. Here are some quick and easy tips for getting your attendees excited about your event app:

1.Registration PLUS Event App

The moment attendees register for your event is the perfect time to introduce your event app.

Congratulate your attendee on a successful registration. Tell them the next step is to download the event app. Position the app as a must-have feature using compelling (but short) copy.

Example: Download the XYZ event app NOW! Don’t miss out on important event information. Get all the detail you need delivered straight to your mobile device

Even if your event app content isn’t quite complete show the current viewable content and let them know that more information is on its way. You can alert them to new material via push-notifications, which is a great way to get them using the app.

2.Email Alert

Reach attendees via email to let them know they have a viewable profile in the event app. Who isn’t keen to make sure the very best version of themselves is out there for all to see?

Let attendees know they can access the app to edit their profile.

Promote the benefits of having a great in-app profile. Meaningful networking and enhanced personal brand are compelling reasons for attendees to get busy with the event app.

3.Make a Movie

Want to give your attendees a fast and effective introduction to the event app? Make a movie. Video is proven to boost email opening rates and improve target engagement.

Create a short 30-second video showcasing one or two marquee features of your app plus instructions on how they get the app on their device.

No need to show every single feature, attendees will discover these once they start using the app!

4.Utilise Registration/Check-In

Make event app download part of the registration and check-in process.

As people check-in, ask each attendee:

“Have you downloaded the mobile app?”

If they have, they are all set to go. If not, point to a simple instruction to do so e.g. printed on the back of their name badge or signage at the registration desk.

If attendees ask for specific help to download the app, an app help-desk next to the registration point is the perfect place to send them. Channeling attendees to an app help-desk avoids bottlenecks at the registration desk and ensures people get expert help when they need it.

5.Welcome Note

An opening or welcome session is the perfect opportunity to get those last remaining people to download the app before the event kicks off.

Ask your session speaker to mention the app and include a slide that details download instructions.
 You can take this a step further by asking the audience to put their hands up (or the lights on their phones) if they’ve already downloaded the app.

Then ask your speaker to say:

“Hold them there. If you haven’t downloaded the app yet, it is going to be an important part of the event. See all the people nearby you who can help show you how to get it! We’ll give you a minute.”



This is a great way to make sure that final segment of attendees to download the app. Keep it light-hearted and maybe ask for another show of hand or phones once the minute is up!

 

 

The Event App Features You Need Right Now!

Is your event app primed for a year of great events? Like any technology event apps are constantly evolving. What was innovative and forward thinking in 2015 may not be as fresh and effective in 2018.

While your tried and tested event app may do a perfectly adequate job, are you getting the ROI you deserve?

Here are the event app features you should expect right now:

Smart and Easy Experiential

Check out any of the 2018 event trend lists in circulation and experiential is up there as a major focus for event organisers. It may feel like a term that is hard to define, but in short it means creating a more immersive and exciting experience for event goers.

Yes, that can include the spectacular and jaw-dropping (which is often the focus of experiential marketing) but it can also extend to a simple exchange of ideas between speakers and attendees.

Forget static sessions where speakers deliver a didactic talk on a given topic to a passive audience. Think about turning audience members into participants.

Q&A sessions or polling via your event app gives attendees a voice. They enable a dynamic learning environment where attendees can actively shape session content and outcomes.

It may not make create a social media storm, but offering attendees the chance to actively engage with your event content delivers meaningful outcomes for event organisers, sponsors and attendees.

Gamification With Impact

Gamification has been around for a while now but it’s moved on from the novelty status it once had.

Gamification is now a hard-working stalwart feature of forward thinking events. In its infancy gamification was a neat way to inject a bit of fun into events via emerging technology. Now, it’s an important tool to deliver a whole range of event metrics including attendee engagement, sponsor ROI and networking.

While gamification is an event app must have, success depends on smart deployment. Linking activities to tangible outcomes, e.g. quality lead generation, will ensure efforts are targeted and measurable.

In addition to gaming specific features, utilise other event app capabilities (such as social media feeds) in your strategy. Photo or wordplay challenges can have a viral effect that delivers widespread results.

End-to-End Communication

How well does your event app communicate with the rest of your event tech? Event apps can now exist as part of a suite or family of services.

Where providers once focused on specific platforms, such as registration or event app or lead generation, it’s now possible to work with end-to-end solutions that can help manage your event from ticket sales and promotion right through to post event data analysis.

The benefits of an end-to-end solution include streamlined processes that minimises downloads and log-ins for attendees.   Data transfer between systems (e.g. registration to event app) also reduces data entry for organisers and ensures information passed through the event tech chain remains consistent.

Even if your event app doesn’t exist as part of an end-to-end solution, having the capability to communicate effectively and securely with the rest of your event tech is important so ask your provider about compatibility and reporting capabilities.

Next Gen Branding

Of course, a decent event app will offer a level of custom branding. Event apps at the cheaper end of the scale may offer custom options in combination with the provider’s own branding.

But for sophisticated and high profile events it’s reasonable to expect that the event app design will be highly flexible, beautiful and customised.

Forward thinking event apps offer organisers a range of creative options that allow the event and sponsor branding to shine. An organiser’s graphic design team should have the same flexibility as a web designer. From animated graphics to pop-up banners, a modern event app will deliver sophisticated branding options that meet aesthetic objectives and wow attendees.

How To Avoid Event Social Media Pitfalls

Whether you’re running a school fete or global conference, your event needs to have a social media profile.

Social media provides a forum for you to connect and share ideas and information with your attendees. It can generate buzz and enthusiasm for your event, boost ticket sales, create lasting positive impressions and inspire raging FOMO in those who missed out.

However, it can also go horribly wrong.

While the examples given the Inc.com post are extreme cases, it’s easy to trip up on social media. Here are some tips to avoid your hash-tag turning sour:

Have A Policy

While posting on social media can seem like freewheelin’ fun times, in reality it pays to have clear and widely understood policy that provides an engagement blueprint for you and your team.

You may have a social media/content manager who fully understands the event social media brief, including content language and tone, but what about team members who may post event related content across their personal channels?

Team cheerleading across social media can be important and influential, so help them understand them how to craft their event related posts. Issue guidelines around language, hot- button issues, personal opinion vs. company line and appropriate image use.

Pro tip: a useful analogy is to ask team members who want to post event related content to think about how they would act if they were at the event in person – and post accordingly.

Don’t Ignore Reputational Weaknesses

If you’re running a conference for an industry renowned for poor service or terrible time-keeping or low quality standards tread very carefully when attempting to spark conversation on social media.

The weaknesses may be a necessary by-product of low-cost, for example, but pretending they don’t exist or glossing over them with an inappropriately upbeat hash-tag could backfire. Understand how people engage with the event industry or brand you’re promoting and use this to craft your social media strategy and posts.

Keep Watch For Timely Issues

Your on point hash-tag might be the perfect reflection of your event, but don’t forget that every post will exist in the wider social media universe.

Whether it’s an emerging natural disaster, a political movement or troubled brand ambassador – a hash-tag that inadvertently connects to a divisive or important issue will appear clumsy at best and wilfully ignorant/malicious at worst.

Research your event social media themes and hash-tags in the hours leading up to posting. If a situation emerges during your campaign, don’t be afraid to change strategy. A few explanatory posts with the new hash-tag makes any negative associations easier to avoid.

Monitor and Respond

Keep an eye on your event mentions and respond to any potential difficulties quickly.   Include referral guidelines in your event social media policy. If team members encounter complaints, negative feedback or inflammatory event related content they are best referred to (and dealt with by) the appropriate marketing or customer relations expert straight away.

Fast and appropriate responses avoid public arguments that can quickly degenerate into a viral nightmare.

Pro tip: if your social media posts go awry, take responsibility and apologise where necessary – don’t ignore and hope it will go away.