Attracting exhibitors and sponsors to your event means providing great ROI. A major incentive for exhibitors to participate in your event is the opportunity to collect quality leads.
CrowdComms digitally enabled lead capture is the perfect way to gather qualified leads. Easy to use, our intuitive platform turns any mobile device into an effective lead capture tool.
Believe your sponsors and exhibitors want to covert connections into powerful leads? Are they keen to ditch cumbersome business card collection? Do they need to spend less time inputting data?
Here’s the low-down:
Mobile Ready & Cost Effective
Our event lead capture app sits neatly on exhibitors’ mobile device, which means no additional hardware to wrangle or purchase. As attendees visit stands and booths a quick scan of their badge (from any smart device) is all that’s required to gather data.
We know all leads are not created equal. It’s why our platform allows companies to include qualifying questions, star ratings and notes to ensure lead information is always meaningful and consistent.
Once collated, information is immediately available to view, manage and export by any member of the exhibitor team. And if the Wi-Fi drops out, there’s no panic; the system functions without a connection and will sync when Wi-Fi is available again.
Our lead capture platform will always look like a part your event. Custom design ensures brand continuity and a strong exhibitor/sponsor profile.
The event lead capture also delivers powerful benefits for event organisers. Real-time data allows exhibitors to manage attendee traffic throughout the event, e.g. if their booth needs a visitor boost they can take immediate steps (such as promote a scheduled demo or donut giveaway in the activity feed) to increase attendee traffic.
While general attendee traffic will deliver a percentage of leads, incentives, gamification and achievements will really get the lead capture humming.
CrowdComms digital platform supports digital passports (replacing the old stamp and cardboard), games and competitions. All of which encourage participation, booth visitors and engagement for exhibitors and attendees alike.
If you’re incentivising attendees to visit every exhibitor booth or a series of key stands, make it easy for attendees with a progress bar at the top of their digital passport.
Takeaway: our digitally enabled event lead capture is the smart way to offer exhibitors and sponsors a powerful ROI that will make your event a must-attend year after year.