When I read the newspaper online, I spend just as much time reading the comments section as I do the articles themselves.
Ita��s really interesting to hear what people think of a certain news item. Everyone has his or her say! Whata��s also interesting is seeing how some of the commentators turn on each other, especially those with differing views.
You could say ita��s a little gladiatorial. Normally there is someone with, leta��s say, views that differ from the pack. This person isna��t afraid of letting people know their opinions.
From there you often watch them pushing their comments out on a certain issue or piece of journalism. This in turn ignites the fuse of a debate. Whether you find this spectator sport enjoyable or distasteful, in many cases this interactivity can drive a large amount of traffic to the papera��s site.
Now lets apply the same principle to a conference app. Allowing the audience to comment during an event makes for an interesting and engaging discussion platform. It boosts conference app adoption rates and facilitates a lively exchange of ideas.
Taking virtual conference comments and applying it to a live event scenario can be a fantastic addition to any event. Your blog platform within the conference app is the perfect place for attendees to register their thoughts and opinions on anything event related.
You can also do this using Twitter (or other social media channels) of course but not every environment is appropriate to use Twitter or social media.
For example, this channel would be inappropriate for an internal meeting. Comments for this type of event should be kept within company and not made available to the public for re-tweeting or sharing. In this environment, ita��s better to have a controlled chat solution. You need to have the ability to screen and moderate comments for inappropriate or offensive material.
While internal chat platforms need tight controls, a degree of moderation is also needed for larger events and conferences. You may want to lock down the blog so that only those that you want to be able to see it are able to see it. There might be sensitive information or controversial comments being made and you dona��t always want these out there.
In essence you have the ability to curate and control the conversation flow. Less controversial topics wona��t need so much conversation control. Hot topics that provoke passionate debate may need a steady hand on the comments box.
All in all, I definitely think using a blog type tool in a conference environment is a great idea. Just remember that your goal is to inspire robust and constructive debatea��.not a punch up!