With a whole host of options available in the market, event organisers need to work through various factors to select a platform that meets their event goals, audience demographics, and budget constraints.
Here’s our comprehensive guide on what to look for when choosing an event app platform:
User-Friendly Interface
- The usability of the event app platform will determine usage and engagement.
- Look for platforms with intuitive interfaces that are easy to navigate for both organisers and attendees. A user-friendly interface ensures that attendees can quickly access information, engage with features, and maximize their event experience without any barriers.
Customisation Options
Every event is unique, and the event app platform should offer ample customisation options to tailor the app to the specific needs and branding of the event.
Find an event app platform that allows customisation of colors, logos, branding elements, and content layout to create a cohesive and branded experience for attendees.
Feature Set
Assess the feature set offered by the event app platform and ensure it aligns with the goals and requirements of your event. Key features to look for include:
- Agenda and Schedule Management: Ability to create and manage event agendas, session schedules, and speaker profiles.
- Networking Tools: Features such as attendee directories, in-app messaging, and networking lounges to facilitate meaningful connections among attendees.
- Interactive Features: Live polling, Q&A sessions, gamification, and interactive maps to enhance attendee engagement and participation.
- Content Sharing: Capability to share documents, presentations, and other event materials within the app for easy access by attendees. Event better is a video library where sponsors, speakers and organisers can upload video content for attendees to access during and after the event.
- Analytics and Reporting: Insights into attendee engagement, session popularity, and other metrics to measure the success of the event.
Accessibility and Device Compatibility
Ensure that the event app platform is accessible across various devices and operating systems, including smartphones, tablets, and web browsers.
Compatibility across multiple platforms ensures that attendees can access the app regardless of their device preferences, enhancing inclusivity and accessibility.
Integration Capabilities
Consider the integration capabilities of the event app platform with other event management systems (such as badge-printing kiosks), registration platforms, and third-party tools.
Ideally, a single solution from one provider will deliver seamless integration that enables data sharing, streamlines processes, and enhances the overall efficiency of event management. It can also protect data by having it secured within a single solution.
Support and Customer Service
Opt for event app platforms that offer robust customer support and assistance throughout the event lifecycle.
From onboarding and setup to troubleshooting and post-event analysis, reliable support ensures a smooth and hassle-free experience for organisers and attendees alike.
Some providers, such as CrowdComms, will offer onsite support for your event if you need additional resources during key points of the event , such as badge printing and onsite check-in.
Data Security and Privacy Compliance
Prioritise event app platforms that adhere to strict data security protocols and comply with relevant privacy regulations such as GDPR.
Ensuring the security and privacy of attendee data instills trust and confidence among attendees and protects sensitive information from unauthorised access.
Cost and Pricing Structure
Evaluate the cost and pricing structure of the event app platform, considering factors such as subscription fees, feature tiers, and additional charges for customisation or support services.
Choose a platform that offers transparent pricing and provides value for the investment based on the specific needs of your event.
By carefully considering these factors and conducting thorough research, event organisers can select an event app platform that not only meets their immediate needs but also enhances the overall attendee experience, fosters engagement, and contributes to the success of their events.
